Finance Coaching & Mentoring

Where understanding, feeling, and thinking about money come into alignment.

Most coaching ignores the numbers, but most finance advice ignores the human.

What this is

Finance coaching and mentoring is a collaborative space where we look at the whole picture: the practical, the emotional, and the strategic.

As well as cashflow, budgets, forecasts, pricing and plans, we’ll dive into the stories you’ve inherited, the systems you’ve navigated, and the values you fight for.

We’ll also look at your day-to-day reality, to make sure we can embed it: whether that’s hyper-focus, hormones, working in cycles and seasons, or something else.

Imagine having

A deeper understanding of your own beliefs and patterns with money, and work with money on your side

Confidence in your decisions, because we've tested the plan, examined the reality and the options - not just guessed

Financial tools — forecasts, budgets, pricing models — that map out exactly what you need to do to make your vision real

A way of doing finance that finally fits how you move through the world — instead of feeling like everyone else got the manual and you didn't

Who's it for

Financial coaching that works for your brain, body and ambitions for human's who values purpose, people, and impact as much as profit, whether you're:

  • Founders, freelancers or creatives who wants financial clarity — without having to bypass their big feelings around money
  • Partners (in business or in life) wanting to look at money beliefs and dynamics together, work through any friction, and moving forward in alignment
  • Senior leaders often in a non-finance role (C-suite, director, head of department) who needs a trusted financial thinking partner to help connect the numbers to the bigger vision

This work is grounded in the same lens as The Money Story Project® — that money problems are systemic, not personal failings, and that money is never neutral. It's rooted in anti-oppression and stands against racism, transphobia, ableism, classism, fascism, white supremacy, and any narratives that 'justify' displacement or colonisation. So it's for people on the same page about that.

How it works

We get started

We scope out what's going to be important to you, and shape the engagement around that.

For example — a founder wanting to improve their confidence and relationship with money, so they feel safer and more able to move toward their specific goals, might journey through something like:

1. Money stories, emotions, and beliefs

Exploring the patterns, fears, avoidance, and stories that have built up over time. Often this alone shifts a lot.

2. The full picture of where things stand

Mapping everything out clearly: accounts, income, outgoings, debts, liabilities. An honest, complete starting point without it feeling overwhelming.

3. Visioning what you want

Space to think bigger and bolder about what's important to you personally — your ambitions, the life and work you want, the goals worth resourcing. The bit of money work that's about what for, not just what. Then beginning to shape what those visions could look like, financially.

4. Space to make the decisions in front of you

Modelling options, stress-testing assumptions, and seeing the real impact of different choices — finding the approach and pathway that gives stability, breathing room, and something real to show for the work. Brought to life with templates for forecasts, budgets, pricing models, and financial planning as needed.

5. New habits and behaviours with money

So staying in conversation with finances starts to feel less like something to dread, and more like something you're in control of. Reaching a place where looking at the numbers doesn't come with fear or avoidance attached — you know what to check, when, and how.

6. A clear plan to take forward

Something concrete to leave with, tools you'll keep coming back to. A direction, a way of navigating money feelings, and a way forward that builds momentum.

Between sessions, and beyond

Reflection prompts and exercises to opening things up and get curious. I'm a sounding board between sessions too — for when something big or wobbly comes up from reflection, experimentation, or integration. It's not about hustling harder or cramming more in. It's about building decisions and strategies that fit how you live and work.

The results

The impact of working together:

  • Money feels safer, less heavy, and like something that's in your control — instead of something looming or out of reach
  • Any dread, fear, or avoidance around looking at money softens, so you can sit with it as a collaborator you enjoy working with and talking about money
  • You stop second-guessing yourself with money decisions — pricing, spending, saving, investing, planning are things you can approach with confidence and progress
  • A regular conversation with the numbers becomes possible — habits that stick, and a way of staying in sync with your finances that informs and builds
  • A deeper understanding of your patterns with money emerges — the inheritances, the systems, the protections — and how to work with money on your side instead of against yourself
  • The forecasts, budgets, models, and frameworks you build together actually get used — they fit how you think and live, so they hold beyond the engagement
  • The relief of working with someone who holds both the numbers and the bigger picture, who takes your mission as seriously as your maths, and who isn't asking you to fragment yourself to do this work

Why this is different

Room for your whole

Nothing about money exists in a vacuum: it's shaped by culture, education, family, gender, neurodivergence, hormones, the economy, and every system you've ever had to navigate.

What's different about this work is that there's room for all of it — the emotions and the spreadsheets, the practical and the systemic, the strategic and the deeply personal. Nothing gets shut out, fixed, or pushed past. As a certified Trauma of Money™ Practitioner, an ACA ICAEW Chartered Accountant, and a certified Level 7 Executive Coach, I bring the technical, strategic, and emotional layers together — so you don't have to fragment yourself to do this work.

This isn't about getting "better" with money. It's about building a relationship with it that's grounded, unapologetic, and entirely yours — because then money becomes a tool to resource the future you believe in.

FAQs

We usually meet over video — you can pick whichever platform works best for you from Zoom, Google Meet, or Microsoft Teams.

Sessions are typically 60 to 90 minutes long, and we'll scope the right spacing and frequency at the start of the engagement. Some people prefer shorter, more frequent sessions; others want longer, more spacious ones. We'll figure out what works for you.

If video doesn't work for you — for sensory reasons, energy, neurodivergence, or anything else — we can do audio-only sessions or partial video.

What does trauma-informed mean in your work?

Trauma-informed is a phrase that gets used a lot, so it's worth being clear about what it means here.

I'm a certified Trauma of Money™ Practitioner — a body of work developed by Chantel Chapman that brings together neuroscience, somatic practice, attachment theory, and systemic awareness as it applies to money.

Why this matters:

Money is treated, almost everywhere, as something logical — a head thing, a maths thing, something you should just figure out. But it isn't. Money lives in your body, your nervous system, your relationships, your inheritances, your sense of safety. It makes you feel something. When that gets acknowledged honestly — not bypassed, not minimised — everything starts to shift.

I also don't follow the unspoken rules of how this kind of work is "supposed" to look — back-to-back meetings, pushing through, ignoring how your body feels, performing productivity, putting capitalism's norms ahead of what's right for you. We work how you work best. That's the whole point.

What it looks like in practice:

  • Recognising the nervous system in the room — if you go quiet, get overwhelmed, dissociate, freeze, or get activated, we slow down. The pace of the work matches what your system can hold.
  • Autonomy and choice at every step — you're in the driver's seat. You decide what we look at, what we don't, the pace, and when to pause or change direction.
  • Set up however lets you show up — under a blanket, walking around, fidgeting, doing something with your hands, camera off, lying on the floor — whatever lets you be present and regulated. Pause whenever you need to. There's no one right way to be in a session.
  • Exercises designed with this in mind — any reflection prompts, journaling, or work between sessions is set up to support you, not perform you. Engage with what helps, skip what doesn't, adapt as you need.
  • Using language carefully — avoiding shame, blame, or pressure. Naming things honestly, but without making you feel small for what you're carrying.
  • Holding the systemic alongside the personal — money issues sit inside systems (capitalism, white supremacy, patriarchy, ableism, classism, family inheritance, gender, race). I won't pretend they don't.
  • Not pushing past the feelings — emotions get held, not bypassed. We don't pretend you're fine, and we don't try to push past discomfort to get to the spreadsheet.

What this isn't:

I'm not a therapist or counsellor. Trauma-informed is not the same as trauma treatment. I'm not training or qualified to treat trauma directly, and this isn't a clinical or therapeutic setting. If significant trauma comes up that needs more space than this work can hold, you'll need someone trained in that work — and it's worth thinking about what other support you have around you (therapist, somatic practitioner, etc.) before or alongside.

What I do bring is finance work that doesn't ignore the nervous system, the feelings, or the systems money sits inside.

The two often blend in practice — but the way I usually distinguish them:

Coaching comes from the idea that you have the answer in you somewhere — it's just a matter of finding it. So I'll ask questions that help you discover what's there: what would you do if you weren't worried about the money? What does this need to feel like for you to feel safe with it? My role is to hold the space and the questions; you do the meaning-making. It's also more structured — moving through a series of defined steps, scoped at the start of the engagement.

Mentoring is more responsive. You bring what's on your mind that day — a question, a decision, a situation — and I share my experience and knowledge: here's how I'd think about that, here's what I've seen work, here's what to watch for, here's what I'd suggest. It's responsive rather than structured, and you get the benefit of a senior finance perspective applied to your specific situation.

Both are formally underpinned — I'm an ILM Level 7 qualified Executive Coach and Mentor, with frameworks and methodology behind both modes rather than just experience on its own. So most engagements move between coaching and mentoring, and we'll scope out what's going to be most useful when we plan things together.

In practice, sessions sometimes touch on consultancy or strategic advice — for example, working through a specific business problem or scenario you're navigating. That's natural and welcome. But formal advisory or consultancy work — scoped projects, modelling, financial planning and advisory — sits as its own engagement type, with the regulatory and professional framework that comes with being an ICAEW Chartered Accountant. That work lives under Fractional CFO, Consultancy & Projects.

Financial advice in the UK is a regulated activity — it specifically covers advising on regulated financial products (investments, pensions, mortgages, insurance, etc.), and that work has to be done by an FCA-authorised financial adviser. I'm a Chartered Accountant not a Independent Financisl Advisor.

What I do is finance coaching, mentoring, and strategic thinking — the relationship with money, the financial side of business, decision-making, modelling, planning, pricing, and the emotional-practical integration. That's not regulated advice.

If something comes up in our work that needs a regulated financial adviser — investments, pension strategy, mortgages, certain tax planning — I'll flag it, and I can make an introduction to someone suitable with a similar ethos.

Yes. Coaching engagements are scoped around what's going on for you, so we can absolutely focus on something specific. That might include:

  • Going self-employed for the first time, or navigating a major business shift
  • Working through the financial side of a divorce, separation, or relationship change
  • Recovering from financial loss, debt, or a period of financial trauma
  • Scaling a business and wanting to feel grounded in the numbers as you grow
  • Stepping into a senior role with financial responsibility for the first time
  • Working through ownership, succession, or exit thinking
  • Figuring out how to pay yourself sustainably and properly
  • Building a financial life that fits chronic illness, caring responsibilities, or seasonal capacity

If your situation isn't on the list but feels relevant, book a call and we'll work it out.

Yes — completely. Permission to feel.

Tears are welcome. So is anger, grief, frustration, numbness, freeze, embarrassment, or anything else that surfaces when we look at money honestly. You don't have to compose yourself or perform calm.

Money brings up a lot for almost everyone

It sits at the intersection of every system you've ever had to navigate (capitalism, family, gender, race, class, ability, neurodivergence), and most people have never had a held space to look at it. That's not a sign anything's wrong with you. It's a sign you're paying attention.

The work makes room for what comes up.

As a certified Trauma of Money™ Practitioner, I'm trained to hold the emotional and nervous-system side of money work alongside the practical.

This is not therapy

But it's worth saying clearly: this is finance coaching that includes the emotions, not therapy. Some people find it's the right fit alongside ongoing therapy, or after they've done some therapeutic work elsewhere. If you know money brings up significant trauma for you, it's worth thinking about what other support you have around you.

If you are unsure about if now is the right time, please book a call and we can explore it without pressure.

Yes — and often that's a good combination.

I'm a certified Trauma of Money™ Practitioner, but I'm not your therapist. The work I do is finance coaching with the emotional and nervous-system dimension included — not therapy itself.

If you're already working with a therapist, counsellor, somatic practitioner, or other coach, the work we do together can complement that beautifully. Money brings up a lot, and having other support in place often makes this work go deeper, faster, and more safely.

Often people come to me having already done therapeutic work elsewhere, and are ready to bring that integration into their relationship with money — that's a good place to start from.

If you're considering this work without other support in place, that's also welcome — but worth thinking about whether you have what you need around you, given some of what may surface.

Coaching and mentoring is tailored to your needs, the size of your organisation, and your access to resource and privilege.

For pricing guidance, a typical engagement starts from £2,250 + VAT. That covers a series of six sessions together, plus everything around them — planning, reflection prompts and exercises, sounding-board support between sessions, and the time spent thinking, scoping, and providing tools and resources alongside your engagement.

I offer concessions for those working in the not-for-profit space, and some pro bono / sliding scale options are available. When you book a call, you're welcome to share anything around financial accessibility, or other needs you'd like considered.

Simply book a call. We'll talk through your situation — goals, current challenges, and opportunities — and explore what kind of support would make all the difference. If it feels like a fit, I'll draft a proposal that we refine together, so it fits for your reality and preferences.

I work with everything from pre-revenue start-ups to established multi-division groups turning over many millions. That includes for profit ventures, groups, charities, social enterprises, and not-for-profits.

Industries I’ve supported include tech, creative, retail, professional services, e-commerce, consultancy, health, care and wellbeing, media & entertainment, and organisations focused on community, environmental, and social impact, justice and acitivism.

What matters isn’t your size or sector — it’s that you want money to actively fuel your mission.

Client testimonials

Check out these sparkling reviews!

The session was really varied and covered a lot more than I was expecting. It was great to talk through my existing revenue streams, and how to make them work harder, and help me get a better work-life balance.

What I found particularly helpful was the way that Harriet reframed my existing product and service offerings and how I can create more opportunities from them, as well as simplifying the idea of doing online workshops, which I had been overthinking.

The consultation exceeded my expectations! I feel much more confident in managing my finances after working with Harriet. I thought her prompt follow-up and detailed notes from our session were really comprehensive and helpful. I really like all the additional support and tools that she offers as well.

Helen Ridley
Illustrator and Artist

Before working with Harriet, I didn't have visibility over my money - what was happening to it and where it was going. Now I can understand my finances and approach them with confidence rather than from a place of fear. This has helped me show up in much more of my day-to-day life and business, which has been a game changer.

What I specifically loved was how Harriet held so much space for nuance. This helped me realise that I can approach finances in a way that works for me, and that doesn't make them 'bad'! She's the perfect middle of the Venn diagram of expert and ally - super knowledgeable but also really approachable, which I was so grateful for as someone who had lots of vulnerability around money.

Harriet is genuinely so invested in your results, and she makes financial stuff totally accessible.

Ellie Kime
Founder of Eleanor Mollie

I really liked how Harriet got me to think about the business and my rates in a different way to usual - thinking about considering everything I do in my business, not just the illustration.

What I found particularly helpful was switching how I see my wedding stationery package from just an illustration service to more of a visual identity and consultation service. Harriet helped me to see that what I offer is more than just doing illustration and therefore I need to price and value accordingly.

Harriet gave me some great insight into ways of looking at things I hadn't thought of, as well as lots of practical advice which I would not have done without speaking to her. I've thought about our session lots since and have formulated a new plan going forward with my pricing!

Sarah Dowling
Artist and Illustrator

Harriet's approach is brilliant - she really takes time with me to help me break everything down and see things from a different perspective. Having her expertise, and seeing how everything adds up on a spreadsheet is really useful.

Harriet takes her time to listen to me and help me break everything down in ways that I hadn't thought about. Not only does Harriet help with my finances, but it also gives me more confidence in my services and offering.

Working with Harriet has made me feel much more confident in managing my finances. Her time has been invaluable.

Rhodd Hughes
Personal Trainer and Physiotherapist

Before working with Harriet, my biggest challenge was not putting time into having a proper longer-term overview of the business's finances - I was working more from month to month. I also wasn't feeling confident enough to charge my worth for the services I offer.

Since we started working together, I've developed much better pricing and quoting for clients. The templates Harriet provided were really useful, but what made the biggest difference was building confidence in myself and what we offer as a business.

Harriet provided excellent tools and advice that helped me understand the financial elements of running a business, and really grew my confidence around finance.

Founder of Sustainable Events Management Agency

Before working with Harriet, I was juggling multiple challenges - tight cash flow, a fast-growing product line with low margins, and inefficiencies in our systems. I wanted to feel more secure in my financial leadership role.

Harriet's support gave me the clarity and confidence I needed to navigate cash flow and a complex investment round  - both would have felt overwhelming without her insight. I've felt a real shift in how I approach financial strategy. I'm more confident managing cash flow proactively, clearer on how to prioritise the areas that will have the biggest impact, and better equipped to support the business through both day-to-day decisions and long-term growth planning.

It's rare to find someone who combines technical financial expertise with such a human and encouraging approach.

If you're considering working with Harriet - do it.  She listens carefully, asks the right questions, and gives genuinely thoughtful guidance tailored to your situation.

Mirian Bocija
Fractional Financial Controller, Arises Arise

Before working with Harriet, I didn't have the right tools to help make financial decisions in my business. Now, my approach and mindset have completely changed, and I'm able to streamline my offers with confidence.

The money mindset session was a game-changer for me. It helped me understand the root causes of my beliefs about money and change my money scripts and stories. It also helped me see the bigger picture and understand systemic gender biases. Having the right tools to help me forecast and adjust my pricing was a massive relief.

Most importantly, Harriet created a calm, safe environment where I could ask anything. Her heartwarming compassion and empathy, combined with her gentle challenges when needed, helped me transition from a freelancer's mindset to that of a business owner.

Morín Glimmer
Founder of Rosy Futures

Before starting the course, I rated my financial mindset as 3 out of 10 - I was feeling disillusioned and confused. After completing the course, I rated my mindset 10 out of 10 - completely confident and aligned. The course very much exceeded my expectations.

What I hoped to gain was a change of mindset in how I can manage my money and confidence around my earning and money in general. I really enjoyed the journaling and reflections.

The Brilliant Budget is incredible! I loved putting in my figures and getting an idea on breakup revenue and predicted chances in my life. It allowed me to focus on my 5-year goals and how I can achieve them.

Since finishing the course I have been reviewing all my product pricing and also sending out updated pricing sheets to my clients so that I am now being paid for my time properly. I feel much more confident with my business finances and money mindset after taking part in the course.

Tina Somers
Founder of Dapple Pop Studio

"I wanted to feel safer with my finances and not so dysregulated around key milestones — and working with Harriet is exactly that. She is there to reassure me when I get in a tailspin; calming, reassuring, clearly super knowledgeable, and she keeps everything in order.

Her sensitivity to working in a brain-first way, and with those who may have neurodivergence, really stood out. I have recommended Harriet to a number of people."

Laura Taylor-Williams
Founder of Media Stori Consultancy

I found very useful all Harriet's valuable insights across many subjects and matters and how knowledgeable she has demonstrated to be. She is very supportive and approachable.

As a result of insights from our sessions, I learnt how to be more reflective and analytical, to run more research and to use more project management tools, which helped me being more efficient.

Harriet has supported me during some very difficult times and she has guided me towards positive accomplishments. The discussions we had were inspiring and towards my self reflection and allowed me to achieve a better outcome for myself.

Senior Leader, Care Sector

Schedule a complimentary call with Harriet today

Harriet offers a no pressure chat, to get to know each other, delve into your business, discuss any current challenges you’re facing, and explore your goals and aspirations.

These calls are ideal whether you already have a clear idea of your needs or want to scope it out together and get a taster of my style. I’m excited to connect with you and learn more about your journey!

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