Inclusion Statement

Money is a made-up system. Which means we get to reimagine it.

Traditional finance wasn’t built for most of us. It was built for a narrow slice of people, and everyone else has had to squeeze themselves into systems that don’t fit.

I’m not here to serve that narrow slice. I’m here to put financial expertise in the hands of people who’ve been underserved by dominant systems — and to make sure they feel comfortable, heard, and empowered in the process.

What I believe

Migration as valid and human. Opposition to fascism, state violence, and displacement — wherever it occurs. Rejection of racism, Islamophobia, antisemitism, xenophobia, and collective blame in all forms.

Trans-inclusive feminism. Full recognition of gender diversity and sexuality, with safety and dignity. Space for neurodivergence, disability, and trauma — we’re not robots and our needs are valid.

Care for the living world. I work from an off-grid office in Somerset woodland — land that’s been re-wilded from intensive agriculture. Hedgerows replanted, trees growing, wildlife flourishing. I share it with Dartmoor ponies, retired racehorses, rare breed poultry, and the species returning: red kites, otters, glow worms, newts. Protecting biodiversity isn’t abstract for me.

More money in the hands of people doing good. Business that resources care, creativity, and long-term change — not extraction and hoarding.

I hold a Trauma of Money™ Practitioner Certification — which isn't just about having gentler conversations about money (though it is that too). It's about understanding how late-stage capitalism, patriarchy, and white supremacy shape our relationship with money at a systemic level, and working with that awareness, not around it.

What this looks like in practice

I adapt to you, not the other way round. I ask how you prefer to process information and communicate — e.g. voice notes, video, Slack, WhatsApp or other IM platforms, narratives, diagrams. There’s no one-size-fits-all.

Room to not be “perfect.” Space for honesty, for not knowing the answers, for being vulnerable. You don’t need to have it together before we work on your finances. I meet you where you are —mid-spiral, celebration, crisis mode, or hyper-focus. I hold a practitioner qualification in Trauma of Money™.

Flexible scheduling without guilt. Need to reschedule? Fine. Call needs to run over? It can. Dogs, cats, babies, kids on calls — all welcome. Human first, CFO second.

Pricing that reflects values. Not-for-profits get 25% off. Fees scale with organisation size —larger, more complex and better-resourced organisations pay more, smaller ones pay less. Transparent pricing on the website so you always know what you’re looking at. No fake urgency, no pressure tactics.

Pro bono and voluntary work.I provide pro bono and reduced-rate support to not-for-profits. I’m also a voluntary mentor for NatWest Accelerator, Help to Grow, and ICAEW student programmes.

Accessibility and inclusion. I’ve worked with Design Impact Studio on this website — colour contrast, readability, screen reader compatibility, alt text on images, and accessible link descriptions. I’ve also worked with Sumi Fitzgerald, DEI consultant, on an inclusion audit of my business and I’m actively implementing their commendations. I’m rolling improvements out across all written materials and social media.

Inclusion action plan. I have a working inclusion action plan that sits behind this statement. It covers everything from how I communicate and who I platform, to how I collect feedback and how I make decisions about collaboration. It’s how I make sure this isn’t just words on a page.

If something isn’t working for you or landing in a way that helps you feel safe, I want to know. I’m introducing feedback questions on inclusion and accessibility into my client process — because I’d rather know than not.

Ongoing commitments

This statement isn’t a box to tick. I review and update it every 6 months, alongside my inclusion action plan.

In my next season of The Money Story Project, I’m working to ensure at least 30% of my guests identify as being from marginalised communities — specifically non-binary/trans founders, Black and global majority founders, disabled founders, and founders from working class backgrounds. I’m adding a question to my podcast guest form so I can track this commitment and hold myself accountable.

I’m actively following and learning from non-binary/trans, Black/global majority, and working class creators and thinkers. I know it’s working when my feed starts to reflect it — I’m aiming for at least 3 in 10 posts coming from these voices.

I’m removing professionally coded language from my website, bios, and written materials — reviewing everything with fresh eyes and editing for tone and accessibility.

I invest in my own learning and unlearning too — I'm a graduate of Siobhan Strode's This Sister Speaks, a feminist programme for women and non-binary people finding their voice.

When hiring, collaborating, or inviting podcast guests, I’m actively working to be more intentionally diverse — not tokenistic.

I schedule quarterly inclusion reviews to check in on all of this and make sure I’m not just coasting.

I have a plan for what to do if I get it wrong — because I will, and how I respond matters more than getting it perfect.

Staying open to feedback, always.

Last updated 8 Feb 2026